FOR IMMEDIATE RELEASE – Monday, Nov. 26, 2007

Canadian Crooner Matt Dusk Signs On As the Worldwide Face of Pal Zileri

Sponsorship deal tailors together the classics of fashion and music

Toronto, Canada – Noted Italian men’s fashion house, Pal Zileri, and certified gold jazz musician Matt Dusk are joining forces in a worldwide sponsorship deal that will merge the classics of fashion and music. In addition to becoming a face of Pal Zileri for marketing and advertising campaigns, Dusk will make in-store meet and greet appearances at Pal Zileri events across Canada, participate in print and television fashion editorials and wear Pal Zileri in his forthcoming CD artwork.
"I have long waited to be paired with a clothing company who loves fashion as much as I do,” says Matt Dusk. “Pal Zileri has the fashion-forward sense to attract youth, yet still captivate those with conservative tastes. This truly is a situation where music and clothing will compliment each other!"
This sponsorship deal comes just two months after Dusk’s stellar performance at The Runway at Dusk, an exclusive preview of Pal Zileri’s Fall/Winter collection that benefited the Canadian Cancer Society. Since this preview, the industry has been buzzing about Dusk’s involvement with the Pal Zileri label.
“Matt approaches music the same way Pal Zileri approaches clothing - and that
is by paying respect to standards and tradition, while infusing a modern and distinguishable touch at the same time,” says Paul Fazzari of Pal Zileri.
“Matt truly embodies the characteristics of the Pal Zileri man: Confident, elegant, modern, detailed and engaging.”
Born in Toronto, Matt Dusk is best known for his multi-gold record Two Shots (2004) and for his cameo role on Mark Burnett’s reality show The Casino. His first hit single, Two Shots of Happy, One Shot of Sad, was written by Bono and The Edge from U2 for Frank Sinatra, but unfortunately Sinatra passed away before having the opportunity to record it.  Dusk’s next album, Back in Town, was recorded with a 58-piece orchestra in Los Angeles at the famous Capitol Studios and was released in June 2006. Dusk is the first ever Jazz artist to hit number one on the Pop Charts in Japan and has sold out tours across North America, Europe and Asia. A recipient of The Oscar Peterson Scholarship, Dusk is an honors graduate from music at York University.
With the launch of the first Canadian showroom in 1999, the Pal Zileri label has become well recognized and respected nationwide. Paying strict attention to the traditional standards of suit and garment production, while at the same time offering a very fresh
and modern look, Pal Zileri puts in over 180 main processes and more than 6 hours of production to obtain a single garment. The Pal Zileri “Made to Measure” program and
its huge selection of fabrics from the best mills worldwide is what holds the label in a
class of its own.

For more information on the Pal Zileri label, please visit www.palzileri.com.
For more information on Matt Dusk, please visit www.mattdusk.com.